Grunge

I am watching the video for "Smells Like Teen Spirit" and I was struck by a really odd thought. The way Kurt Cobain is dressed in this video could land him on an American Eagle poster, or an Abercrombie and Fitch catalogue today. The exact clothes he is wearing I imagine are trash that had not been washed in weeks, but this look has been so packaged and consumed that it is part of the middle now. How weird...given how marginal it was in 1991.